Creative intelligence

If you want to get ahead, intelligence is required. If you want to move forward, you need creativity. If you want to reach the pinnacle, you need both intelligence and creativity.

Intelligence and creativity are sometimes viewed as competing with one another. Yet only when both are fused together is it possible to come up with unconventional means to put ideas into action. The vessel’s crew can only win a regatta if they sail a better course than the rest. Only a company that finds unconventional solutions can leave the competition lagging behind.